Youtube is today the second largest search engine and third most visited website in the world. Besides that, it’s a platform that people spend a lot of time on, whether they use it to watch funny videos or learn new skills. Making tons of money with Youtube is a dream that many people -me included- have always dreamed of.
You don’t necessarily need to be a filmmaker to make videos on Youtube and be successful (If you don’t trust me, take a look at the first videos posted by Youtube celebrities like Pewdiepie, you will be surprised…).
Today, Youtube represents an opportunity for you and for all the people looking to make money online. Once again, even though the strategies we are going to discuss in this post are simple and 100% legit, you will need to put in some work if you want to see real results and good money coming in.
Before you read this post, keep in mind that we will talk about SUSTAINABLE strategies to make BIG money on Youtube. In fact, many people still believe that you only need to get views in your videos and you will get rich instantly. That’s not how it works. And, even if you manage to get hundreds of thousands of views on your videos, you will not earn a lot of money from directly from them. How much money you make from views varies massively from channel to channel as some niches are more profitable than others.
Being consistent and creative are key qualities you will need to build a successful Youtube channel and, for instance, make some money out of it. In addition to that, building a big and engaged following on Youtube should be your final goal.
So, let’s start, here you have the 5 main ways to make money with Youtube :
Affiliate marketing consists of promoting other people’s products and getting a commission each time someone ends up purchasing it.
So, first of all, you will need a youtube channel in a particular niche and then start posting videos to build a community and start getting some views and traffic.
After that, you can start promoting products and posting affiliate links. So, you don’t need to hold any kind of stock or even create your own product. The only thing you need is a Youtube channel and people that trust you enough to buy something YOU recommend. One tip I can give you is to promote things that you really use or at least believe in.
Affiliate marketing is an accessible way of making money for Youtubers and also a natural way of doing so. As I said earlier, you will promote things you use or really like so it’s a win-win situation because you will help others out and, in exchange, get a commission for it.
Different affiliate programs have different commission rates so keep that in mind when signing up for an affiliate program.
If you want a full article on how to start your own affiliate marketing business, please check our value-packed guide Affiliate Marketing 101 : The Only Guide You’ll EVER Need!
YouTube Partner Program
The Youtube Partner Program is a service offered by Youtube that allows YouTubers to monetize their channels by serving ads. This is a classical way of making money with Youtube but there are some requirements you need to meet to join this program :
- 4000 watch hours in the last 12 months
- 000 channel subscribers in the last 12 months
As you can see, you don’t necessarily need a huge youtube channel to make some money. Of course, the more channel subscribers and video views you get, the more money you will make (and, in general, it’s the same thing for all the money-making strategies we talk about in this post).
Check out this to learn more in depth about the Youtuber Partner Program and how to apply.
Making money with sponsorship is similar to making money with affiliate marketing because you will promote a company’s products. However, a sponsorship program is more tradition because you will, in general, be approached by the companies once you have a decent youtube channel and work with them in a more direct and personal way by directly promoting their products. With affiliate marketing, you can start promoting affiliate links even if you don’t have any subscribers and even if you haven’t been contacted by the company you’re promoting.
Besides, with affiliate marketing, a brand compensates you for each transaction generated because of you. However, sponsorship programs usually pay you a fixed salary instead of a commission-based one.
Either way, affiliate marketing and sponsoring programs are usually linked so when you try to make money with your Youtube channel, always keep those two strategies in mind.
If people like your content and want to support you then why shouldn’t you ask for a donation? Some people will be more than willing to give you some money because they genuinely enjoy your videos.
Many YouTubers do this and platforms like Twitch and Patreon are based on this type of business model.
Selling your own products and services
We talked a lot about selling things from other people. However, selling your own stuff is a lot of times, the most lucrative way to make money.
In fact, a big part of a Youtubers income (if not most of it) comes for selling their own products and services. You can sell merchandise (t-shirts, hoodies, etc) or digital products and services (online courses, consulting, etc.).
If you have a lot of people following you and what you do, then they trust you. It means that they are likely to buy from you if you happen to offer something interesting!
Apparel lines are very common among Youtubers as it’s a way for them to not only make money but also spread the word about them. If you have people rocking your gear then it’s free marketing for you!
Making money on Youtube is possible. However, you won’t make lots just from ads. You need to utilize various strategies so you can exploit your youtube’s channel potential. If you wish to become a millionaire as a Youtuber just keep in mind that, even if it’s not impossible, it takes a lot of work and dedication. If you liked this blog post, share it with your friends and comment below what other strategies you know to make money with your Youtube!